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RSS: Getting Your Internet
Our brief look at RSS feeds really sparked my interest. When you see this icon, you are being given the option to subscribe and put that Web sites content in an aggregation tool. This tool brings...
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Short Film Focus Group
Analyzing short films on the boards this week allowed us to explore the emotional appeal of marketing. “Every target group is becoming more resistant to the traditional advertising methods, so brands...
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Video Verus Print
Video messages are really making an impression on consumers. I have actively recognized the messages greater staying power within the context of video versus print, but I never realized how video is...
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Minority Report
This week we analyzed many corporate Web sites that contained sections specifically dedicated to the booming minority groups. The Hispanic culture generated the most buzz around the boards because of...
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Power in Numbers: Marketing to Youth Minority
Children and minority groups are two potent target audiences that seem to creep into every discussion post this term in IMC 619. We picked apart marketing practices to these groups separately however;...
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Help! Corporate Blog S.O.S!
“Our blog isn’t getting traffic.” This was the response I received this morning from the SVP of Marketing during a weekly Marketing department meeting. What’s even more shocking than that answer was...
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ATM Advertising? Already Too Much
An out-of-home media option that has not yet been discussed in the IMC program is serving up ads on ATMs. The premise behind this medium as a form of general outdoor advertising is that ATMs are...
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Web Design for Dummies
After talking about Web design this week, the principles of K.I.S.S. (keep it simple stupid) seem like the best rules to follow to ensure a smooth user experience. Intuitive design can almost guarantee...
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Think Before You Click
Across the discussion boards this week an informal poll indicated that most students were aware of the practice of companies paying search engines in return for cataloging their Web pages, better know...
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Search Engines Must Strive for Transparency
A reoccurring theme throughout the IMC program has been transparency. Consumers are demanding transparency and we must give it to them. As the Web continues to evolve communication, transparency is not...
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